Professional Photographers of America is a non-profit organization for professional photographers. Benefits provided to members are paid for via membership dues. Large amounts of marketing was based on members personal experiences to show the value of membership for photographers. "Faces of PPA" is one of those campaigns.
A leaderboard tracking tech’s hottest products every month
Simplistic advertising to promote convention parties in a magazine full of beautiful, stellar photography
An in-depth, infographic-based series about the life of the iPhone we all know and love